Bear With Us
created by Sam Rinaldi, Kimberly Bowman, Emma Plessala, & Adam Bittner
The Role: Creative Strategist & Scriptwriter
The Vibe: Satirical / Educational / High-Energy
The Challenge: As deforestation and drought push bears into suburban neighborhoods, the human response is often fear or annoyance rather than empathy. We needed to bridge the gap between suburban safety and wildlife conservation without sounding like a dry PSA.
The Strategy: We realized people care more about "inconvenience" than animal suffering. To flip the script, we decided to give the bears a voice. We developed a satirical "Bear Broadcast News Station" where the bears themselves educate humans on how to keep both species safe—turning a scary encounter into a shareable, comedic moment.
The Making: I led the creative direction and scriptwriting for the "Bear Broadcast" TV spots, specifically targeting animal-loving families. I also ensured design consistency across the 360-degree pitch deck, translating complex data about habitat loss into a cohesive, broadcast-inspired visual identity.
