The client wanted a design that focused on a social issue, so I chose unemployment rates among Gen Z, framed around making the Bachelor’s Degree into a product that wastes your time.

The product color scheme reflects the University of Oregon. The spine of the box reads “Degree does not equal job.” This is consistent across the entirety of the design; the symbol can be seen on the front and back of the product to entice the consumer's eyes to follow it.

The warning labels present on the other spine pay homage to the current issues preventing students from getting entry-level jobs.

The QR code on the box links customers to unemployment rates per industry. The warning labels were designed to show the current problems graduates of the class of 2026 may face.

The back of the box includes a vector path typography that forces the consumer to physically turn the product to read it. This part of the design is meant to reflect how hard it is for the ATS tracking system to read your resume, or be ignored by humans completely.