“Life Piles Up”

Hefty Mock Campaign

Lead Graphic Designer for Hefty OOH displays, including billboards, bus stops, and building installations.

Sofware: Photoshop + Illustrator

Manifesto

Turning 18 means a lot of things to a lot of people. For some, it means going off to a four year college, for others it means hitting the workforce. 

As we age past our parent-based lives we gain more independence which comes with its losses and benefits. 

Leaving the comfort and structure of what you know is inevitably scary. A new job. A new city. A new apartment. Something we learn pretty fast during this period is that life piles up. 

The schedule feels packed and our responsibilities feel like too much, but nothing feels better than coming home after a long hard day and being able to decompress. 

Your space should not be filled with extra stress, it should feel like a haven of cleanliness and serenity. In an ideal world, the last thing you should worry about is your trash.